dinsdag 12 oktober 2010

Any information online is fair game, no matter how personal.

More and more companies are spending their money to get personal information from individuals so they can have an idea about their interests and can improve their marketing strategy.
The practice is called 'web scraping' and it is rapidly expanding to a data economy where marketers easily pay a half a billion dollar according to statistics. We can generally accept that no site is safe anymore. Even highly personal sites like PatientsLikeMe.com, where people can discuss about their personal diseases and emotional disorders, are working with those emerging businessess and it seemes like you can't get your detailed information removed. So... be careful!

Burcu Vardar
http://online.wsj.com/article/SB10001424052748703358504575544381288117888.html?mod=WSJEUROPE_hpp_LEFTTopStories

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